CEOs are often curious about digital marketing and they seem to be fascinated by SEO

SEO for CEOs CIOs

Introduzione alla SEO per i CEO Quello che i CEO devono sapere della SEO Search Engine Optimisation è: La SEO porta traffico qualificato sul sito a costo inferiore alla pubblicità e in maniera più duratura rispetto al performance marketing Servono contenuti per cui l’azienda si deve impegnare a creare contenuti di tipo editoriale. Non è

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Ecommerce
twitter

Twitter: 3 reasons why it’s important for work and how to use it (read in 5 minutes)

Some people asked me recently why do I use more Twitter than Facebook or Instagram. Well… the answer is: Twitter works much better for my type of Job. I am a Digital and E-commerce professional in the Fashion Industry. 3 reasons why First. You get immediately the updates on your smart phone. This means that

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Ecommerce

Managing with Character

Is there a relationship between strong character and business performance? Can integrity and empathy lead to better management? According to a recent research by Fried Kiel (KRW), YES! In an article called Measuring the return on character based on the research by Kiel,  recently published on the Harvard Business Review (link) they show the connection

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Management

One of my favourite starter recipes: spicy king prawns with ginger and garlic

This recipe is one of the series healthy>quick>cheap ones. The prawns are good for you because they are low fat and rich in good proteins, check out nutritional facts about prawns here. They are also reasonably priced. To make a good starter for 2 people you only need 200 gr. The ingredients are: Fresh king prawns (or

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Home Cooking

Dramatically improve your forehand with the correct weight placement

I am constantly trying to improve my tennis technique. Recently I made this discovery: you can actually hit a killer forehand standing on one foot. Guess which one it is? See picture below for the correct answer   So the next time you train or practice with your mate, try to balance the weight on the

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Fitness for managers