Brand DNA

Whether you are willing to develop your personal brand or you are an entrepreneur striving to get the spotlight on your product, you will need to follow some basic rules to build a strong brand. Here below you find a brand building canvas that will put you on the right track. You should find it …

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Fashion products lifecycle Semiotic quadrant

Fashion cycle in Semiotics

#Dressing, #style, #fashion The history of fashion goes back a long time. The meaning of clothes  has changed during the centuries, from pure representation of status to expression of self #secondskin. However the fundamental meaning behind the style we adopt have remained unchanged and as of today it can be traced back to one single …

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Twitter: 3 reasons why it’s important for work and how to use it (read in 5 minutes)

Some people asked me recently why do I use more Twitter than Facebook or Instagram. Well… the answer is: Twitter works much better for my type of Job. I am a Digital and E-commerce professional in the Fashion Industry. 3 reasons why First. You get immediately the updates on your smart phone. This means that …

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Managing with Character

Is there a relationship between strong character and business performance? Can integrity and empathy lead to better management? According to a recent research by Fried Kiel (KRW), YES! In an article called Measuring the return on character based on the research by Kiel,  recently published on the Harvard Business Review (link) they show the connection …

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