How to optimize the "ecommerce conversion rate"?
conversion rate optimization
4 rules for converting
Remove distractions
Remove all elements of the page that are not functional to the conversion
Remove obstacles
Remove unnecessary mandatory fields etc.
Instill a sense of security
Enter payment security information and symbols
Instill a sense of urgency
Communicate low product availability or expiration of promotions
Optimizing the ecommerce conversion rate means optimizing the user experience. There are two types of conversions that we can have on the site: macro and micro conversions.
Macro conversions generally mean the completion of the purchase, while micro conversions are varied and include registration for the newsletter, filling out a contact form or adding a product to the cart but without the purchase.
Here are 31 tips to improve the user experience and facilitate ecommerce conversion.
- Give visible and clear the call to actions (CTA). The action buttons must be visible "above the fold" or "sticky" (always visible even when scrolling ". And they must contain a relevant action verb for example:" buy now "," download free "," book now " or others.
- To reduce at least the number of fields of the forms to fill out.
- To reduce at a minimum i Required fields in the forms
- Enter a form for the inscription at the newsletter in the footer and in the content of the main pages
- Use free content or something else incentive for increase the inscriptions to the newsletter
- To offer two or three incentives different on the site to better meet the expectations of different users.
- Insert some popup form to collect leads (email addresses)
- Explain which problem or need of the customer our product solves. Unique selling proposition mail must address a specific customer problem.
- Explain the guarantees on product ex. 24 months, 10 years.
- Explain the guarantees on the purchase 30 days to change your mind and receive a full refund
- Explain the guarantees on treatment of the data. No spam, we do not give your data to others
- To insert symbols on the safety payments such as a padlock
- Reduce the distractions in the checkout and in the landing pages
- Making the texts of the landing page consistent with the ads advertising
- Insert the customer reviews in the vicinity of the call to actions and in the landing pages
- Use countdown to push the user to speed up the purchase
- Test two or more versions of CTA to see which works best ab testing
- Offer multiple payment methods for example Paypal, Credit Card, Bank Transfer
- Reduce page loading time reducing the weight of the images
- Make sure all the site is protected through https
- Offer one chat or phone number for support During the purchase
- Use of animated graphics to draw attention to specific elements of the page
- To use infographics to explain the product for sale
- To locate the descriptions of the products in the customer's language
- Secure the readability and usability too on cell phone
- Proof of purchase to make sure the site and checkout are working properly
- Enlarge the size of the buttons on the cabinet
- To insert a own photo on the landing page. This reduces the sense of risk for the customer by knowing that there is a real person behind the product or service being offered
- To use photo of smiling people, it is widely believed that smiling people convert better.
- Looking at Google Analytics which pages have a bounce-rate is a high exit-rate, analyzing why and optimizing them
- Look in Google Analytics which pages have a high conversion rate but low traffic and promote them by giving them more visibility on the site or through advertisements.
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