Is your e-commerce not taking off?

If your ecommerce is not achieving the goals you set, it is likely that you have not implemented all the actions necessary to make an ecommerce function properly.

From theProduct assortment to the platform's features ecommerce, all the activities of the ecommerce value chain must be managed correctly to achieve the channel's sales and margin objectives.

Consulting Areas

  • Project Management
    • Project Manager Training
    • External Project Management
    • Project Quality Assurance
    • Creation of Project Charter, Project Scope
    • Support in defining product and project requirements
    • Project meeting management (Workshops, Kickoff, UAT and others)
  • Web Project Management
    • Assistance and coordination of re-platforming projects
    • Project management for e-commerce development
    • Re-design project management
  • Management Consulting
    • Digital Transformation
    • Ecommerce channel development
    • Financial analysis ecommerce channel
    • Ecommerce performance analysis
    • Digital marketing performance analysis

Consulting Methodology

The ISO method (Input-Stakeholders-Output)

The ISO method developed by Enrico Fantaguzzi for the Digital Fashion Academy It is an operating method inspired by the project management processes described in the waterfall methodology of Project Management Institute.

The ISO method is a data-driven approach specifically designed for the optimization of existing business processes.

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Project examples

  • Doucal's Ecommerce
    • Activities carried out: strategic, organizational and management consultancy for direct e-commerce and marketplaces.
    • Results achieved: direct e-commerce turnover doubled (+122%) in 1 year and 7 months.
  • 7 For All Mankind
    • Implemented the direct e-commerce channel development program and marketplace integration.
    • Results achieved: doubled the turnover of the e-commerce channel in two years and increased the profitability of the channel.
    • Implemented specific platform improvement interventions in the areas: payments, customer service, logistics, user experience, reorganization of the e-commerce team
    • Managed marketplace integration by adopting Tradebyte as a connector between the ecommerce platform and marketplaces. Successfully completed the integration of Breuninger marketplace.
  • Woolrich
    • Managed e-commerce supplier change project (from TLG to Arvato) with partial internalization.
    • Completed the redesign and launch of the new site on Salesforce Commerce Cloud in 4 months, implemented an internal photography studio integrated with Hyphen Italia's PIM/DAM, implemented digital production processes and organized the internal e-commerce management team.
  • Paul & Shark
    • Implemented the corner on T-mall China
    • Implemented the strategic plan for e-commerce with a 3-year financial performance projection and with alternative vertical integration scenarios: in-house, partial outsourcing, full outsourcing.
    • Implemented e-commerce site on Adobe Commerce Cloud with merchant of record (MoR) outsourced to e-shop world E-shop World
  • Twinset
    • The three-year development program was completed with the result of tripling the e-commerce channel turnover, reaching the channel sales and profitability targets established by the investment fund (Carlyle)

Contacts:

It is possible to arrange part-time horizontal or vertical consultancy, by the day or by the hour.

To contact me:

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