Insights
How to build sustainable ecommerce: the ecommerce P&L
E-commerce has become essential for most companies. But to have a sustainable e-commerce, therefore profitable, from a financial point of view, it is necessary to know and be able to manage all the elements of revenue and cost, and how to control their impact on the margins of the channel.
Why It's Hard to Accept Ideas You Don't Know. Plato's Cave Myth
Do we think we are innovators or conservatives? Are we open to change or do we reject it? But above all, why are we sometimes refractory to ideas that come from outside? We can easily understand this if we reread the “myth of Plato’s cave”. In this allegorical tale, dating back more than 2000 years, we observe the behavior of people who have always lived in a certain world – the cave – when faced with the possibility of experiencing a new world.
“Surrounded by idiots”: perchè è normale sentirsi circondati da idioti.
“Surrounded by idiots” di Thomas Erikson offre un quadro pratico per comprendere e collaborare efficacemente con individui con mentalità e carattere diversi dai nostri.
Il titolo provocatorio nasconde un messaggio profondo: la comunicazione e la collaborazione efficaci dipendono dalla nostra capacità di comprendere e apprezzare i diversi stili comportamentali di chi ci circonda.
The "rolling wave" planning in waterfall and agile methodologies, compared.
The "rolling wave" planning approach requires you to plan in a details only the activities that are soon to be delivered and to plan only at high level the activities that are to be worked on at a later stage.
Management
- How to effectively manage the escalation process at work.And why it's important to have a clear escalation path. >>
- How to delegate and what can and cannot be delegatedManaging through delegation >>
- Book review and comments to the GTD methodology Getting things done in 9 simple points. >>
Project management
- The project charter. What to write in the project charter and how to use it to guide projects to success. >>
- The terminology of project management in Italian and English >>
- The difference between product scope and project scope in the PMI methodology >>
About
Enrico Fantaguzzi
My experience began in 2000 in the group Tod's as a website and digital marketing manager. In 2008 I moved to London to work at TheWalt Disney Company, as a project manager in the Disney Interactive division. In 2011 I returned to Italy where I started working on e-commerce projects in the fashion and luxury sector first Yoox Then Gucci and since then I have been dealing with digital strategies, e-commerce and digital marketing. Find out more about me >>
After more than twenty years of experience in both large and small and medium-sized fashion companies, I started aonline academy which provides training on the topics in which I specialize: fashion e-commerce, digital marketing, digital transformation.
Projects and Collaborations
Fytoflo
Site creation
On WordPress platform and Amazon AWS.
Digital Fashion Academy
E-learning for fashion
The Cashmere Village
Website development and e-commerce strategy
Il Borgo Cashmere has decided to attack the direct e-commerce market with a specific turnover target for the channel. To achieve this goal we are creating the new website and the e-commerce strategy together.
Doucal's
E-commerce consulting
The digital transformation in Italian fashion companies also passes through the e-commerce team. Together with the Management of Doucal's we are working on creating an internal digital structure within the company that is capable of achieving the growth objectives of the digital sales channels. Read more >>
IULM
Teacher of the communication for e-commerce course
As part of the master in Corporate Public Relations, I keep the module dedicated to communication for e-commerce: a one-day course on communication activities that generate value for e-commerce, from customer service to the product sheet, from online advertising to social media.
Moca Interactive
E-commerce training
For Digital Marketing companies it's important to be able to support their clients with in-dept knowledge of e-commerce activities. For example "how to generate value for e-commerce operations through communication" and what the impact of digital marketing on the overall e-commerce business. Moca Interactive.
Grevepesa oil mill
Creation and management of the e-commerce site
On WordPress, WooCommerce and Amazon AWS platforms.
Sweet Emporium
Website update
Fabio Barbaglini
Creation of the new website by Fabio Barbaglini:
On WordPress. To enhance the logo and the contents, I chose to divide the menu in two.
English Digital Academy
Creation of the E-learning platform
On WordPress, Learndash and Amazon AWS.
PMP certification
I am a scholar of project management methodologies, especially the cascade ones, I took the certification of Prince2 in 2009 and PMP in 2012.
Latest articles
- Why Learning From Mistakes Is a False Myth
Il Mito dell’Imparare dagli Errori: Perché è un’Idea Costosa e Pericolosa “Impara dai tuoi errori” è un mantra comune che molti di noi hanno… Read more: Perchè imparare dagli errori è un falso mito - Surrounded by Idiots: A Guide to Communicating with People Who Think Differently Than You.
Circondato da idioti: una lezione magistrale di comprensione e collaborazione Circondato da idioti di Thomas Erikson è un’esplorazione rinfrescante e sincera delle complessità dell’interazione… Read more: Surrounded by Idiots: una guida alla comunicazione con persone che la pensano in modo diverso da te. - Plato's Cave Myth Applied to Business
In one of his most famous dialogues, the Republic, Plato narrates one of the most famous myths in the history of philosophy, the so-called "myth of… Read more: Il mito della caverna di Platone applicato all’impresa - The 2023 e-commerce technology stack
In 2023, we will hear a lot about headless, composable, and jamstack. While jamstack is a rather technical term, composable and headless are two terms that… Read more: La stack tecnologica per l’e-commerce 2023
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