Blog - Page 3 of 8

E-commerce in the metaverse is headless

Ecommerce / By Enrico / June 19, 2022

If you imagine playing a video game and you want to buy something that is in that video game. You can't imagine a “product detail page” or a rectangular 2D page with a scroll in a 3D video game, can you? That's where commerce APIs like CommerceLayer as in handy. Why? Because you can attach an “add to cart” button to anything, you don't even need to add the “add to cart” button, you just call the add to cart […]

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Ecommerce

The new normal

Management / By Enrico / April 25, 2022

I'm starting this blog post and I know I'm not going to finish it. This is going to be a live post and I'm going to add to it piece by piece, little by little. This is because I don't think it's possible to tell what the new normal is going to be, can you? Anyhow I think it's necessary that we try and learn already the lessons that the pandemic thought us as we would do after

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Management

Progressive elaboration and Rolling Wave Planning in waterfall Project Management methodology

Project Management / By Enrico / December 17, 2020

In the image we have a Work Breakdown Structure organized by phases, in which the activities in phase 1 are more detailed, i.e. they have a greater granularity, than the activities in the subsequent phases The progressive elaboration, or Rolling Wave Planning, consists in planning at a very detailed level the activities that are closest to us in time, and planning in a less detailed way the activities that are later in time. It is an extremely logical and resource

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Project Management

The Project Charter

Project Management / By Enrico / September 13, 2024

What is the project charter? The project charter is a document that contains in a concise manner the answers to the fundamental questions of the project: what are the objectives of the project, the high-level requirements, the assumptions and the risks known from the beginning. Project charter meaning Project charter means 'guiding document' or project definition document. The project charter of the PIM methodology is comparable to the Project Initiation Document of the Prince 2 methodology Project Charter in Italian The project charter is a document that describes what the project consists of

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Project Management

31 ways to optimize ecommerce conversion rate

Ecommerce / By Enrico / April 25, 2022

How to optimize the “ecommerce conversion rate”? conversion rate optimization 4 rules for converting Remove distractions Remove all elements of the page that are not functional to conversion Remove obstacles Remove unnecessary mandatory fields etc. Instill a sense of security Insert information and symbols on payment security Instill a sense of urgency Communicate poor product availability or the expiration of promotions Optimizing the ecommerce conversion rate means optimizing the user experience. There are two types of conversions that we can have on the

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Ecommerce

Scope è uguale a Ambito, Deliverable è simile a prodotto

Italian - English project management

Project Management / By Enrico / April 25, 2022

It hasn't been that long since I started to look into the world of project management, it was 2004, and since then I have never stopped, in fact... First of all I studied it in Italian, at least to understand what it was about, at the beginning it wasn't easy. I spent a week of full immersion with a PMI-style project manager (PMI read PiEmAi which stands for Project Management Institute) and every evening was a headache, until I

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Project Management

3 reasons why Agile is NOT the solution to your project management problems

Project Management / By Enrico / February 25, 2020

Companies that fail to implement a project management methodology in the company adopt agile. Have you tried to introduce a project management methodology in the company, but the result was catastrophic? Have you heard that with the agile methodology it is possible to have a shorter time to market for your software project and do you believe it? Your projects that you have tried to manage with a traditional PM methodology such as PMP or Prince2 have all ended up late and

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Project Management

Progressive processing and Rolling Wave Planning in traditional Project Management methodologies

Project Management / By Enrico / March 11, 2022

For the English version click here In the image we have a Work Breakdown Structure organized by phases, in which the activities in phase 1 are more detailed, that is, have a greater granularity, than the activities in the subsequent phases. Rolling Wave Planning consists in planning at a very detailed level the activities that are closest to us in time, and planning in a less detailed way the activities that are further away in time. It is an extremely logical and efficient concept to use.

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Project Management

3 ways to effectively track a project

Project Management / By Enrico / February 25, 2020

Now that you have created your beautiful Gantt chart with a thousand lines, it is time to implement the project. How to track the progress of the activities? To what level of detail should the project manager go? How to correctly estimate the time remaining to complete a task? In this article we answer these 3 questions. Method 1 Define the % of completion of an activity according to the following scheme: 0%: activity not started 10%: activity started 50%: activity in progress and in line

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Project Management

20 years of Digital Marketing

Ecommerce / By Enrico / January 5, 2020

I think it was 2002 when my colleague Alessandro and I discussed what the name of our function should be. We mainly dealt with collecting personal data from the Internet, web design and sending newsletters. Among the various options, the one that seemed most in line with our work, but at the same time sufficiently authoritative, was the combination Digital Marketing. Very good, you will say. Too bad that as you can see from the graph just above and taken from Google

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Ecommerce