The first report I look at is the daily trend of visits. Increasing visits are generally a good sign, but a trend in line with a previous period can also be good. The trend of visits compared to the same period of the previous year should always be growing. The second report is the trend of sales in the Conversions section of Google Analytics. Here it is important to look at the conversion rate which should present a fairly linear trend except in the presence of advertising campaigns that […]