Consulenza organizzativa, commerciale, operativa, tecnica in materia di e-commerce e strategie digitali per lo sviluppo di una strategia commerciale sui mercati internazionali.

The activities carried out were the following

Analysis of results and definition of measurement metrics for monitoring
of the e-commerce site performance: The first phase involved an analysis
in-depth analysis of the current results of Doucal's e-commerce site. They have been
identify key measurement metrics, such as conversion rate,
average cart and purchase frequency. These metrics were key
to evaluate website performance and track progress over time.
Business plan definition: Based on the data collected during the analysis of the
results, a detailed business plan was developed. This plan included
the identification of target markets abroad, the definition of pricing strategies
competitiveness and identifying opportunities for geographic expansion. Furthermore,
Guidelines for sales management, including support, have been established
after-sales and return policies.
Digital Marketing Plan Definition: To promote the online presence of
Doucal's and increase the visibility of the brand on international markets, has been
developed a comprehensive digital marketing plan. This included defining
content marketing strategies, management of online advertising campaigns,
Search Engine Optimization (SEO) and the strategic use of social media to
interact with the target audience.
Definition of the multi-year technical and functional development program (roadmap):
- A crucial aspect to ensure long-term success was the creation of
- a multi-year technical and functional roadmap.
- This plan included the implementation of technical improvements to the website, updating the
- features to improve user experience, site performance optimization, and online security. The roadmap has been structured to address the current and future needs of the company.

Results achieved through consultancy

Support for increasing sales: thanks to the implementation of the business plan and marketing strategies, Doucal's has received substantial support in increasing online sales. The identification of international target markets and the definition of competitive pricing policies have helped to capture new customers and increase sales volume.
Improving conversion metrics: the analysis of the results and the definition of the measurement metrics allowed us to carefully monitor the performance of the e-commerce site. Over time, it was possible to observe a significant improvement in key conversion metrics, such as conversion rate and average cart. This indicated greater efficiency in the online purchasing process.
Increased Online Visibility: The digital marketing plan helps increase the visibility of the Doucal's brand on search engines and social media. This supports the increase in organic traffic to the website and promotes brand awareness among the target audience.
Technical and functional development of the site: The technical and functional roadmap guided the implementation of improvements to the website, ensuring an optimal user experience. This has the potential to reduce the abandonment rate of the site and increase customer satisfaction.
Geographic Expansion: Doucal's has all the tools at its disposal to successfully expand into new international markets identified in the business plan.
Improving operations: Consulting helps improve sales management operations, including after-sales service and returns management. This helps increase customer confidence and ensure greater brand loyalty.