My experience in digital and e-commerce

• My career in the digital world began in 2000, the year in which I dealt with the development of the first websites and digital marketing for the Tod's Group. Since 2009 I have been working full time in e-commerce.
• In 2007 I moved to London to work in the digital team of The Walt Disney Company.
• At the end of 2009 I started at Yoox as an ecommerce project manager where I was responsible for the development of ecommerce sites for fashion and luxury brands such as Zegna, Dsquared2, Giuseppe Zanotti and Diesel. For the latter in particular I was responsible for the set-up of the ecommerce site in Japan.
• I was then called by Gucci to work as project manager and development manager for the development of the Gucci.com platform at an international level.
• In 2013 I had the opportunity to take over the entire digital business of a fashion brand Twinset where I dealt with the development of e-commerce and 360° digital marketing with responsibility for achieving financial objectives.
• After 3 years in Twinset I worked for other fashion companies always with the aim of improving e-commerce performance, including Woolrich, Paul & Shark, 7 For All Mankind.

Since 2022 I have been offering digital and e-commerce consulting services for companies in the fashion, design and food sectors. In March 2023 I launched an online training platform for the fashion world: www.digitalfashionacademy.com.

Some companies I have collaborated with and main projects and activities carried out

• Gucci, E-commerce project management, Design and Development Management for Gucci.com. I was responsible for the creation of the first mobile e-commerce site for Gucci. Implementation of the web analytics system at a global level with Google Analytics. Management of internationalization projects for Gucci's e-commerce such as the opening of markets including Norway, Australia, South Korea.
• 7 For All Mankind, E-commerce Management, Project Management. In 7FAM I was responsible for the development and optimization of the brand's e-commerce performance at European and international level. In particular, I was responsible for reorganizing and implementing performance improvement projects in the areas of: Customer Service, Logistics, Technology, Payments, User Experience. I achieved the goal of doubling the e-commerce turnover in two years by increasing thechannel utility.
• Tod's Group: website development, CRM, Digital Marketing, Email Marketing, Customer Service, Knowledge Management
• The Walt Disney Company: Web Project Management, coordination of international projects for the development and launch of official Disney brand websites.
• Yoox now YNAP: Project Managment E-commerce, development and launch of e-commerce sites for brands including Zegna, Giuseppe Zanotti, Dsquared2, Diesel Japan. E-commerce Store Management of the multibrand site Thecorner.com
• Twinset, E-commerce and Digital Marketing Management. As e-commerce and digital manager for the Twinset brand, I managed all activities related to e-commerce and the digital presence of the Twinset brand. In particular, as e-commerce P&L manager, I tripled the e-commerce turnover in 3 years, reaching the EBITDA objectives set by the Carlyle Group, owner of the brand at the time. I managed a team of people with responsibilities for E-commerce Buying, Store Management, Logistics and Shipping, Payments, Technology, Graphics, Customer service, Digital Marketing, Social Media, Email Marketing.
• Woolrich, E-commerce Management and Ecommerce Project Management. I was responsible for the partial internalization project (insourcing) of Woolrich's ecommerce which was initially entrusted to an external service provider. As part of the internalization activities we created a new ecommerce platform based on Saleforce Commerce Cloud , we created an internal photography studio and integrated the solution PIM DAM from Hyphen Italy.
• Paul & Shark, E-commerce Management, Project Management. For Paul & Shark I took care of the opening of the official store on Tmall in China and the setup of the brand's official e-commerce channel by creating the business plan (P&L) for e-commerce, selecting suppliers and coordinating the platform implementation project on Adobe Commerce Cloud.

Digital marketing and e-commerce teaching

• Digital Fashion Academy, I teach Ecommerce Strategy and Ecommerce Finance and Digital Marketing Budget in the Fashion Ecommerce Management course
• Moodart, I teach the course Fashion Ecommerce
• IULM University, Milan. I teach the short course Digital Business Communication as part of the Master's Degree in Corporate Public Relations.
• Catholic University, Milan
• La Sapienza University, Rome
• Il Sole 24 Ore Business School

EBAS Ebusiness Association

Certifications

• PMP 2013 Project Management Institute PMI, Project Management Professional Certification
• Prince 2 Level 1, achieved in London in 2008-2009

Projects and areas of expertise

• Consulting and Advisory for digital strategy and e-commerce of start-ups and small businesses in the fashion and food sector: The Cashmere Village, Grevepesa Oil Mill, NY Lab, Stilema Milano.
• Implementation of the Web Analytics system with Google Analytics Premium for Gucci
• Internationalization of e-commerce for Gucci, 7 For All Mankind, Twin-Set
• E-commerce in China, Paul & Shark
• Re-platforming and E-commerce Insourcing for Woolrich
• Digital Production E-ecommerce Photography for Twinset, Woolrich, Paul & Shark
• Mobile Experience Optimization for Gucci
• Search Engines and Search Engine Optimization for Gucci, Twinset, 7 For All Mankind
• Digital Marketing and CRM: Twinset, Paul & Shark, Tod's
• Intranet: Tod's

Training and E-learning

• I conceived and co-founded the platform Digital Fashion Academy which provides training courses on fashion ecommerce And digital marketing for fashion.
• I collaborate in the management and development of the e-learning platform English Digital Academy.