Answer 80% of questions correctly in order to pass
Level 1 ecommerce assessment
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Domanda 1 di 12
1. Domanda
By Ecommerce Conversion rate we mean
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2. Domanda
The bounce rate is a metric that is widely used but its interpretation it’s not always straightforward.
What does the bounce rate measure?
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Domanda 3 di 12
3. Domanda
You are the e-commerce manager of BrandX; one morning you open the Google Analytics reports and you see that overnight the sales have dropped. You check the trend of the visits in the last few days and you see that the traffic has been more or less the same as the last three days, however the conversion rate is lower last night than the nights before. What can NOT be the cause of the drop in sales?
Mark the correct answer
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4. Domanda
If you drive additional paid traffic to your online store through advertising, with the goal of increasing the the brand awareness, rather than performance, the bounce rate on your website will be
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5. Domanda
You open the google analytics panel and you see that the overnight the sales have dropped. You check the visits compared to the night before and you see the visits are more or less the same as the night before but the conversion rate is lower, What can NOT be the cause of the drop in sales?
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6. Domanda
You are the ecommerce manager of Brand Y, you open the Google Analytics one morning and you see that the sales have dropped. You check the visits compared to the night before and you see that the visits are more or less the same as the night before, the conversion rate is higher but the revenues have decreased, what can be the cause of the drop in sales?
Mark all possible answers
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7. Domanda
The bounce rate measures
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8. Domanda
You open the Google Analytics one morning and you see that the overnight the sales have dropped. You check the visits compared to the night before and you see the visits are more or less the same as the night before, the conversion rate is the higher but the revenues have decreased, what can be the cause of the drop in sales?
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9. Domanda
The sessions are
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10. Domanda
You need to decide whether to invest in a new technological solution that could potentially increase the conversion rate of your website, however none of your friends have implemented it therefore you cannot ask them an opinion,
What would you do?
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11. Domanda
The sessions are
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12. Domanda
If you aim working on improving your Cross Selling results, on which KPI are you focusing?
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